Every year on the third Thursday of May we celebrate Vyshyvanka Day. In embroidered shirts millions of Ukrainians in more than 70 countries of the world go to school and go to work.

Ornaments, depicted on an embroidered shirt, have an important sacred meaning and serve as a powerful amulet. Each stitch on the shirt masters invoke, giving the embroidered shirts magic power, and allow to protect and protect from trouble those who wear them.

Ukrainian embroidered shirts are loved by couturiers from around the world. Ethnomotifs in their own collections are shown by John Galliano, Jean Paul Gaultier and Valentino.

Today embroidered shirts take on a special meaning. We believe that the nation's genetic code, encoded in embroidered shirts, will help us win and rebuild the country.

Everything will be Ukraine!